The company has a global team that works with artists and record labels, negotiates licensing deals with rights holders, and builds new ways for TikTok to convert its cultural influence into recurring revenue. And some artists even set up private listening sessions with TikTok influencers in the hope that it will help new songs gain steam on the app. Marketers can also hire influencers to help a song take off, sparking a wave of user-generated posts from their fans. Songs can rise up organically on the app even if they've been outside the mainstream for decades. TikTok is an essential promotional tool for music artists and record labels.
TIK TOK MUSIC TRENDS FULL
Here's a full breakdown of Insider's recent coverage on TikTok's impact on the music industry. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok has become a go-to platform for discovering new music. And the lightheartedness of Tik Tok music may help give us just that. Maybe the success of TikTok music is reflective of the type of music we’re interested in hearing right now. And right now, it seems that many of us don’t want to listen to sad songs and stare longingly out of a car window, reflecting on ourselves and our lives. It is no doubt, therefore, that TikTok is becoming an effective marketing tool for the music industry, helping artists popularize their songs and communicate with their fans. But perhaps TikTok is also allowing the masses to communicate with the music industry. Additionally, they seem to be working on ways to make their songs fun enough to inspire viral trends and videos on TikTok-perhaps hopeful that, in turn, TikTok virality will increase the popularity of the songs themselves. Artists seem to be considering the catchiness of their music more carefully, exploring the use of sick trap beats and repetitive lyrics. We seem to be entering an era of Tik Tok music-one in which artists are not only considering how their song will be a hit on the radio, but also how their song will be hit on TikTok. Jason Derulo recently wrote “ Savage Love,” putting lyrics to the viral wordless TikTok “siren beat” called “ Laxed.” Tyga even remixed the TikTok song " Skechers," hopping on the bizarre ode to light–up Skechers sneakers with a freestyle verse of his own. Some celebrities have even started to strategically release songs inspired by tracks that are popular on TikTok, perhaps hopeful this will garner some attention for their music. Singer Justin Bieber has also hopped on the bandwagon, recognizing how TikTok dances help popularize music and subsequently choreographing a quick dance for his lesser known new release “Come Around Me.” Bieber posted seven videos in a row of himself doing the challenge, which may have been overkill but was undeniably effective-the #ComeAroundMeChallenge soon spread on TikTok. After rapper Megan Thee Stallion saw how a fan’s TikTok dance to her song “Savage” helped popularize the song, she posted a dance challenge herself before the release of another song “Captain Hook,” even creating a hashtag for the trend, which has since gone viral on the app. The song began to rise on the Billboard charts, and recently-after being remixed with Nicki Minaj-has peaked at No.1.Īrtists are recognizing how TikTok can help transform releases into major hits and are capitalizing on this fact. This prompted the release of the song as a separate single in January 2020, and a corresponding music video starring Doja Cat and featuring both the dance Sharpe invented and a cameo from her. Soon after, the “Say So” dance was trending on TikTok. The song gained traction on TikTok after a girl named Haley Sharpe posted a quick video dancing to its chorus that went viral. 
“Say So” was originally released in November 2019 as part of Doja Cat’s album Hot Pink. Doja Cat’s song “Say So” is a primary example of this phenomenon.
Recently, there seems to be a direct correlation between songs topping the charts and their popularity on TikTok.
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